02.2
Paris · Abidjan · New York
Creative directionbuilt to move culture.
Camille Tanoh is a French founder and creative director of Ivorian roots, based in New York and shaping global work across luxury, sport, and design-led business.
01 / Manifesto
I build worlds around movement—objects, identities, images, and institutions designed to endure.
02 / Selected workDirection & ventures
02.1
The Proper Label
Founder / Brand / Product
02.3
Image & Art Direction
Campaigns / Editorial / Worlds03 / Creative practiceSelected disciplines
StrategyIdentityImageExperience
Working across New York, Paris, and Abidjan, Camille partners with founders, artists, and institutions to turn distinct points of view into precise cultural expression.
Creative DirectionBrand WorldsProduct & SpaceCollaboration
04 / Founder profile
“I’m interested in the space between imagination and enterprise—where a point of view becomes something people can live with.”
Camille Tanoh is a French founder and creative director of Ivorian roots, based in New York. Before founding The Proper Label, he developed his eye inside leading European fashion houses, with formative chapters at Paul Smith, Pierre Hardy, and Balenciaga during Nicolas Ghesquière’s tenure.
That experience gave him fluency in French savoir-faire: product development, material and proportion, image-making, brand language, and the discipline required to turn an idea into a coherent world. Today, he applies that independent skillset across fashion, sport, design, cultural storytelling, and company building.
05 / CorpusCamille Tanoh · A body of ideas
Body of ideasBrought to life
A chronology of objects, uniforms, and worlds: ideas developed over time and given material form as products, collections, systems, and cultural propositions.
Saturday Afternoon Man Shoe
A relaxed proposition for off-duty elegance, composed around ease, proportion, and the quieter rhythm of the weekend.
Paris · Rue du Cherche-MidiThe Proper Sneaker
A timeless study in restraint that became a signature bestseller—accompanied by film and campaign, worn across creative culture, and still available today.
Paris · Rue du Cherche-MidiA Dialogue with Japan
The Saturday Afternoon Man Shoe reconsidered through Japanese material intelligence: suede, nubuck, and slip-on forms composed as a cross-cultural dialogue and presented through Isetan and BEAMS.
Camille Tanoh × nonnative · JapanThe Proper T-Shirt
An essential reconsidered through cut, weight, and permanence—the first layer of a complete wardrobe language.
Paris · Rue du Cherche-MidiMonday Morning Man Shoe
A tribute to On Kawara and the ritual of I GOT UP: a shoe conceived around awakening, punctuality, and the deliberate beginning of the day, articulated through object, film, commercial, and campaign.
Paris · Rue du Cherche-MidiThe Proper Denim
Denim designed to endure: considered in construction, responsible in production, and intended to acquire character through use.
New York · ManhattanThe Proper Label®
A house uniting the preceding theses—footwear, wardrobe, image, and ritual—within a singular language of movement and modern luxury.
New York · ManhattanObject, Uniform, World
A design thesis in which products, dress codes, environments, and cultural gestures form one coherent visual language.
New York · ManhattanSustainability for All
A collection and proposition that gives reuse, longevity, and responsible making a new desirability, expressed through product, film, commercial, and campaign.
New York · ManhattanTailored for Champion
The discipline of tailoring brought to athletic identity—a study in leadership, movement, and the ceremonial power of the team.
New York · ManhattanThe Proper Moccasin
A modern emblem of passage and belonging, bringing the ease of a moccasin into the formal vocabulary of the maison.
New York · ManhattanThe Legacy Derby
A derby conceived as an object of continuity: grounded in tradition, refined for the present, and made to carry a personal history forward.
New York · ManhattanMaison de Sport
The consequence and convergence of the corpus: a cultural maison where tailoring, luxury, sport, music, fashion, and community are composed as one living world.
New York · ManhattanMade for Club®
Collections conceived with clubs as living culture—developed under official license of Major League Soccer, in collaboration with MLS and Fanatics.
New York · ManhattanThe Proper Stadium®
A landmark itinerant concept inaugurated in SoHo during the 2026 FIFA World Cup: concept store, cultural salon, and hospitality experience conceived as one temporary stadium. Designed to travel between capitals, it transforms retail into ritual and gathers fashion, sport, music, and community beneath a single roof.
New York · SoHoFrom object to uniform to world, each idea extends the language of the maison.
06 / JournalNotes, conversations, signals
Ideas, in
motion.
An open notebook on image, enterprise, memory, and the evolving culture of sport—what I notice, question, and carry into the work.
07 / Press & recognitionNational & international
Selected by
the culture.
Profiles, editorial recognition, and the people who have carried the work into the world.
Feature · 2015
The Wall Street Journal
Designer Camille Tanoh Launches Shoe Collection
Strategic feature · 2025WWD
A Makeover for Major League Soccer
The Proper Label × D.C. United · First-of-its-kind bespoke tailoring collaborationFull feature · ReadKinfolk
Redefining Parisian Footwear
Full feature · ReadUnconditional
Independent fashion & culture
Recognition · ReadAdweek
Creativity, brand & industry
Editorial recognitionProduct & profile
Vogue
United StatesShoes featuredL’Uomo Vogue
ItalyShoes featuredELLE France
France2013 Ones to WatchMonocle
InternationalInventory No. 61Hypebeast
InternationalFootwear releasesNaïf Magazine
InternationalFull feature · ReadCultural proofSaturday Afternoon Man Shoe® · The Proper Sneaker® · The Proper T-Shirt®
Worn byJean Paul GaultierKendall JennerLewis HamiltonTrevor Noah