The Proper Sneaker, la basket blanche selon Camille Tanoh
GQ France introduced The Proper Sneaker as Camille Tanoh’s reconsideration of the white sneaker: an exercise in minimalism and quality conceived to become a timeless classic.
Mode / Video / Avant-premièreThe Proper Sneaker, la basket blanche selon Camille TanohCamilleTanoh2014
The feature,
in context.
An editorial reading of a defining moment in the work, presented within the Camille Tanoh archive.
“The Proper Sneaker, la basket blanche selon Camille Tanoh”
Published on 11 June 2014, the GQ France feature captures an early defining object in Camille Tanoh’s independent practice. The Proper Sneaker distilled the familiar white sneaker into a quieter proposition, where restraint, proportion, material quality, and permanence carry the identity.
Presented in advance of its Spring–Summer 2015 release, the accompanying film places Camille before the camera of Loren Denis to articulate the idea in his own voice. Product and image arrive together: not simply a shoe, but the first expression of a wider design language.
GQ France
2014